New Fall Looks

From Rome to Rio to Mozambique, our looks are inspired by vibrant, international cities with their own unique styles and culture! We’ve loved taking you around the world with these stunning makeup looks, featuring everything from bold, bright lips in the Hong Kong look to the no-fuss sunkissed style of Kauai! Still, it came to our attention that we were neglecting the beauty in our own backyard: sunny California! This fall, we’re excited to announce a few new additions in honor of the Golden State: Hollywood, Napa, and Newport! 


Become the star of your own big screen with the Hollywood look, makeup that captures red carpet style but still appears effortless. To achieve skin is glowing, yet matte, mix our illuminating lotion with hi-def foundation and applying with a beauty blender for flawless coverage. For the eyes, this look features shimmery gold on the lid, and a true, warm bronze blended into the crease. The lower waterline is defined with the bronze eyeliner (we love Copperized gel pencil), while the top lash line is defined with liquid eyeliner in Onyx. Top it off with lush mink lashes, a gentle contour into the hollows of your cheekbones, and peachy-nude lip for a look that would make Marilyn herself glow with envy.


Capturing the romance and rustic nature of California’s wine-growing region, the Napa look is an elegant, everyday style with flirtatious elements: exactly how we’d describe ourselves after a glass (or two) of vino! Start with dewy, fresh skin prepped by our skin transforming serum. Then, apply mineral liquid powder foundation for a soft, diffused finish. Lightly flush cheeks with cream blush, and apply highlighter with pearl undertones to cheekbones, bridge of nose, Cupid’s bow, and the cleft of your chin. Next, apply a champagne eyeshadow on the lid and a rust accent shade to your crease. Line both upper and lower lashlines with copper gel pencil and softly smudge. Finish with fluttery false lashes and a raspberry lip! We love the combo of Berry lipliner and Intoxicate


High class on the high seas! A beautiful blend of blues paired with a complimentary peach pout exemplifies Newport style. This look features Delish, a sweet matte peach tone on the lid, an aqua shade called Baby Blues blended into the corners and the lower crease, and Navy into the outer corner and crease (insert link- ). Black liquid liner defines the eye, with navy shadow smudged below the lower lashline. Keep cheeks fairly bare with just a sweep of bronzer and finish the look with tawny pink- we swear by Shrimp.

Until next time, Social Butterfli'-s. 

How to Make Your Makeup Last

Here at Butterfli Me, our top criteria for choosing our friends is the same as choosing our makeup: they both need to be reliable. If foundation decides to slide off midway through the day or lipstick leaves before lunch, it’s time to rethink your routine! Sometimes, all it takes are a few tweaks to achieve the results you’re looking for. Never fear, busy Butterfli’-s! We’ve got the top five tips to help make your makeup last.

Multi-task with Moisturizer

 Even if you fall on the naturally oilier side, we can’t stress enough how important daily moisturizer is for your skin, both for its overall health AND its ability to provide staying power for your makeup. When skin is dehydrated, makeup is absorbed into your pores, leading to breakouts and a lack of coverage. Moisturize daily to create an even surface for your foundation to sit on top of instead of sink in to. 

Prime All Parts Possible

 Primers have been all over the beauty scene for the past couple of years, and for good reason: they help you make the most of the makeup you already own! Furthermore, this powerhouse product has begun to evolve, leading to a new generation of specialty primers. We use both our Retexturizing Face Primer and Shadow Base for our event-look makeup to ensure nothing fades or creases.

Win with Waterproof

Smudged makeup is only cute when it’s done on purpose, and unfortunately, most mascaras have a habit of running and/or smudging without the green light. To combat this problem, we recommend using waterproof formulas. This way, the natural moisture of your eyes won’t cause the formula to dilute and run, keeping your eyes clearly defined without fear of raccoon-hood.

Staying Power of Stains

Cheek and lip stains can often look incredibly natural while still providing powerful pigment that lasts! This best-of-both-worlds product is a staple for girls on the go. It can do double duty for both cheeks and lips, AND keeps a subtle flush in your complexion, no matter how many meetings you have scheduled.

Set It and Forget It

If you’ve ever seen an artist finishing a sketch, you’d know how they preserve the amazing work they’ve accomplished: with a glossy spray to set the medium in place. So now we ask: why should your makeup be any different? Setting everything in place with a translucent powder or makeup setting spray helps to diffuse any harsh lines or unblended product, and ultimately, locks all your artistry into place.

Until next time, Social Butterfli’-s.

Halloween Makeup: Ghoulish Gals & Their Little Monsters

The pumpkin spice latte is back, boots are once again in the wardrobe rotation, and the morning air is suddenly crisp and cool. Fall is officially here! Before you know it, it will be Halloween, and you’ll be scrambling for a costume that’s cute, comfortable, and most importantly, cost-effective. Who wants to spend money on clothing or accessories you’ll rarely (if ever) wear again? This spooky season, let us get you dressed up in the best way we know how: with mind-blowing makeup for all our ghoulish gals (and guys!) 

Frisky Felines

Ok, so maybe you won’t get points for originality, but dressing as one of your favorite feline species for Halloween is both simple and sexy - two of our favorite adjectives! This is a costume that was MADE to be thrown together on the fly, which explains why it’s so common. Still, that doesn’t mean it has to be boring! Skip the ‘scary black cat,’ and go for something a little more exotic, like a leopard or cheetah. We love recreating their gorgeous patterns! We also sculpt your features, giving you true cat eyes and a short, narrow nose to complete the look. Ears are available for purchase, but beware: they don’t come with nine lives!

Skull Sister

Dia de los Muertos is a Mexican tradition to honor the dead, and also the inspiration for some of the most intricate and beautiful makeup designs in the world! To celebrate the occasion, many people paint their faces to resemble the ornate skulls used to adorn the headstones of lost loved ones, with vibrant colors and intricate design. Our interpretation would emphasize the eyes, nose, and mouth, leaving the white face paint as an option for those who want to look truly authentic. 

Delicate Deer

Our pick for the most popular makeup look of 2015 is the delicate deer, a fun and gorgeous twist on a typical animal costume. Focused primarily on the eyes and brows, our artists use a warm, rust-colored shadow to mimic the color of a deer’s fur, then use white as the accent color to create spots and depth to the nose. The finishing touch is thick graphic liner used to define the eyes, which look twice their size. Talk about doe-eyed! 

Posh Pocahontas

This native-inspired makeup look is about as universal as it gets; an entire family could rock this and everyone would look fabulous. Totally customizable in terms of the color palette, this look is similar to the Delicate Deer in that it requires only the areas normally covered by a mask (eyes, brows, cheekbones) to create the effect. Once a base color is established, accent markings are added in either white or black to create contrast.

Hopefully by now the wheels are turning, and your haute Halloween look is starting to form behind your eyes… but what about the rest of your crew? For the moms, girlfriends, and type-A friends among us, we’ve got some good news for your group costumes; our Halloween makeup looks can be re-imagined on everyone, with plenty more ideas on our Pinterest board! Man or woman, young or old, sweet or scary: the options are endless! Don’t end up in your pajamas eating candy. Let us put a little makeup magic in your Halloween! 

Until next time, Social Butterfli’-s.

Skin Transforming Serum

If you asked ten women to describe their skincare routine, you’d likely get ten different answers, depending on their age, skin type, and time allowance (I’m looking at you, ladies-applying-mascara-in-your-rearview!). Some swear by daily moisturizing, while others rely on a clarifying toner or regular exfoliation. No matter your preferences, we’d like to introduce you to the one-size-fits-all product that is guaranteed to improve every complexion: Skin Transforming Serum

Revel in the Radiance

One of the things we love most about a serum is the natural vitality it can bring to dull, tired skin. Long night out on the town? Skip the heavy under eye concealer and let your serum bring your skin back to life. It will look more natural and conserve product: a true win-win situation!

Smooth As Silk

Rough, patchy, or uneven skin is a problem we encounter a lot in Southern California, due to our constant exposure to the sun. This can make even the most regimented amateur aesthetician look cakey or dry when she applies her foundation. A good serum will smooth your skin’s texture, leaving it even and absorbent to any makeup you apply.

Play Down Pores

Oversized pores are another dead giveaway that your skin could use some TLC. What’s worse is that the makeup you apply to enhance your skin can look unnatural and uneven when pores are open and enlarged. Serums minimize the appearance of pores, giving your skin the tight, healthy look you had as a child. Can you say baby’s bottom? 

Airbrushed and Angelic

Lastly, our serum is formulated with soft focus diffusers, meaning they contain a silicone-based ingredient that accomplishes the equivalent of airbrushing! It gives the look of a gorgeous magazine editorial, with minimal definition and a light, airy finish. This reduces streaking and stops any face makeup from settling into lines, pores, or creases, which makes you look older. Let’s face it; we all deserve to look like Gisele once in a while!

Until next time, Social Buttefli’-s.

How to Clean Your Makeup Brushes

When it comes to maintaining beauty supplies, a lot of women will simply replace their brushes and sponges before taking the time to properly clean and sanitize the ones they already own. It might seem like a simpler solution, but wasting the money and materials is just plain silly. You wouldn’t sell your Mercedes because it needed an oil change, right? The same rule applies to your best brushes! Quality makeup brushes can get a little pricey, but they are tools you use on your face every single day! Fall in love with your brushes and protect your investment by treating them with TLC; we promise you’ll be glad you did! 

What you need:

Dirty makeup brushes

Lukewarm water

Shampoo (the gentler the better, we like any kind of baby shampoo)

Small bowl

Cloth or towel


  1. Begin by running your brushes under a gentle stream of lukewarm water with the handle side up! The water should totally saturate the bristles, which may require you to manipulate the brush slightly to allow the water to reach the center.
  1. Fill a small bowl halfway with water and add a dime-sized amount of shampoo. Swirl your brushes in the soapy mixture, creating lather. You can also use the palm of your hand to help lift the product off the bristles.
  1. Rinse the brushes (again, handle side up) in your sink using lukewarm water. Continue to repeat steps 2 and 3 until you can no longer see any residue on your brushes and the water rinses off clear.
  1. Using a cloth or towel, gently press the bristles of each brush against the fabric to absorb the water. Shape the brush evenly around all sides, carefully avoiding bending or kinking any sections of your brushes, as they will dry in the shape that you mold them! 
  1. Lay them flat to dry on a clean cloth or towel.

When all is said and done, they should take anywhere from 4-6 hours to fully dry. We recommend repeating this process every month to extend the life of your brushes!

Until next time, Social Butterfli'-s. 

The Hottest Fall Makeup Trends

As much as we love summer for its longer days and warm nights, fall is a time when makeup can truly shine. Here in Southern California, we still rock a golden glow into the autumn months; only now we get to drop the “au naturale” beach look in favor of more sultry shades and polished glamour. This fall, get ready for jewel tones, layers of lashes, airbrushed skin, and berry lips!

Diffused and Drop-Dead Gorgeous

First things first: soft, diffused skin is IN. Say goodbye to a heavily defined contour, and hello to blended definition with a wash of color! Our newest contour palette makes this effect easy; it's a lighter take on the original. For cheeks, a matte carnation blush looks natural and compliments the rest of the fall palette. Get the look by applying your foundation with a beauty blender. Trust us, the hype is real. This magic sponge makes achieving an airbrushed finish so easy, and it will save you from any blending woes!

To use: saturate the sponge with water, and then squeeze out the excess so it’s only slightly damp. Coat the rounded end with product before lightly tapping the sponge across your skin for a “stippled” effect. Use the pointed end to apply product beneath your eyes, in the corners of your nose, and across your upper lip with the same tapping motion. Voila, a flawless face!

Rich, Royal Hues

Let it be known: we've fallen hard for jewel tones! For shadows, we love a deep garnet shade that is absolutely stunning against green eyes. Ours is a shimmery crimson called Shock that we love to use as a crease color or blended with peachy (we love Delish) and chocolate brown shades for an earthy take on a traditional smoky eye. For a bolder look, you can incorporate a true, royal blue into your repertoire, either as a subtle swipe of liner or for definition in your crease. Our newest shadow crush is Navy, a shimmery sapphire color that blends seamlessly with Baby Blues, a matte light blue that is simply stunning!

Lastly, don’t forget about your lashes. Soft, fluttery lashes are seriously trending, which means it is time to invest in a good set of faux lashes or extensions for a flirty look. We especially love Dusty’s 100% mink lashes #64 for just the right amount of sex appeal - good for up to 26 wears! 

Luscious Lips

The berry lip is no doubt the hottest for Fall 2015. This color goes well with every skin tone and gives off a combined vibe of sophistication and edge! Also, we shouldn't forget to mention lipliner! Choose a color close to the lipstick shade of choice. It will define & shape your lips and keep your lip color from bleeding. Our personal favorite berry lipstick is Sizzle, lined with Raisin lipliner- perfection! We’re also seeing playful tawny pinks, muted beige nudes & vibrant matte reds. 

With the impending change in seasons, now is the perfect time to switch up your makeup routine. If you’re a creature of habit, adding even one of these trends can make a dramatic difference in your look, making heads turn and people take notice all autumn long!

Until next time, Social Butterfli’-s.

Back to School Makeup: Getting Ready in 10 Minutes or Less

Well ladies, here we are again: getting ready to go back to school. Worse than having the summer memories fade away (just like your tan) is the thought of all those rushed mornings ahead. Frantically doing your makeup so you won’t be late for first period never goes too well. It certainly makes all your high hopes for strutting into school with the perfect #Iwokeuplikethis swagger fly out the window. No need to fret, my sophisticated scholars; we have you covered with the top 5 steps to getting ready in ten minutes or less!


  1. Know your BB’s and CC’s! Normally, we’d say start your routine with primer, but in a time-crunch, head straight for your BB and CC creams, as their natural vitamins and moisturizers do some of the work of a primer. Plus, their light buildable coverage makes it easy to blend without worrying about lines or streaks. Extra bonus? If you’re headed off to practice or any other outdoor activities straight after class, these formulas have SPF 20 for plenty of sun protection. 
  1. Sweep away the sleepies! The last thing any girl wants to hear is “you look tired.” No need to get fancy with seven different shades of eye shadow, but sweeping a peachy champagne-colored shadow across your lids gives an awakening effect that will let you fake it till you make it. Again, with a neutral shade that has just a little bit of shimmer, you don’t have to worry about precise application. We use our favorite, Tail Spin, like it’s going out of style!
  1. Come on, color! When you sleep, the blood flow to your face can often be impacted, leaving you puffy or pale as you roll out of bed. Better than a cup of coffee or jumping jacks, the best way to fake an energetic face is a matte bronzer and blush! For bronzer, we recommend shades with more of a true brown base to avoid looking orange. Apply in the shape of a 3, with the top curve framing your hairline, the middle sculpting your cheekbone, and the bottom curve along your jawline. Flush the apples of your cheeks (tip-smile to find them!) with a powder blush. 
  1. Use your powder for staying power! What good is wearing makeup if it’s blotchy and faded by lunchtime? Keep all your hard work in place by using a translucent powder to set your makeup. Start from the center of your face and work in broad, sweeping circles out to your four corners (hairline, ears, and chin). Best part of powder? It conceals any blending issues or excess product for an airbrushed finish.
  1. Maximize with mascara! The precision of your makeup has some wiggle room, but when applying mascara, not so much. This is where women spend the bulk of their time when applying makeup, and it can be frustrating to try to do quickly. First tip, pick a formula that doesn’t require a ton of coats. Our luxury mascara brings the drama in just two! Second tip, wait at least one minute between coats to avoid the spidery, clumpy look. Voila! 

Between choosing your outfits every day, getting to class on time, and securing the best parking spot, you have plenty to worry about besides your makeup. Don’t get stuck swiping on eyeliner in a dark school bathroom. Take your back to school makeup like you promise your parents you’ll take study hall: very seriously.

Until next time, Social Butterfli’-s.

Strobing: The Lazy Girl’s Contour

You don’t have to have your finger on the pulse of the beauty world to recognize the splash contouring has made this year. Suddenly, thinner noses and higher cheekbones are attainable without going under the knife (thanks for the fab tutorial, Delphine!). Even with the help of our best beauty products and videos, the contouring effect can be tough to recreate and seemingly requires clearing your schedule for an entire afternoon. Just when we were about to throw in the beauty blender and call it quits, we came face-to-face with the newest trend that has made us fall in love with makeup all over again: strobing! No, we aren’t referring to those headache-inducing lights at a dark nightclub. Strobing is the dewy, glowing effect that comes from using highlighter to emphasize the parts of your face that light would naturally hit.

What you need: 

For starters, strobing can be achieved by using any kind of highlighter. Powder, cream, or liquid formulas may have a slightly different look, but the glowing finish is the same. One characteristic all good highlighters share is that they are illuminating. A pearlescent shimmer looks radiant and luminous in the light, like the sparkle on your skin after a dip in the resort pool. We love mixing our Illuminating Lotion in our foundation for an allover, beaming look, then applying a little extra where we really want to shine. 

How to apply:

The beautiful thing about highlighter is that it’s pretty hard to mess up. Simply apply to the highest points on your face, i.e. your upper cheekbones, the bridge of your nose, the cleft of your chin, and your cupid’s bow (the double curve of your upper lip). With anything sparkly, less is always more, so start slow and build the right look by layering product if necessary.

Why this trend is here to stay: 

Strobing requires much less time and product than contouring, giving your skin (and your wallet) a break. If you’re searching for the best trick to add oomph to your minimal makeup routine, look no further. Stop suffocating under layers of product; keep it dewy, fresh, and hassle-free with a bright complexion that’s sure to get you noticed. 

Want to keep up with all the latest tips, trends, and events happening at Butterfli Me? Follow us on Facebook!

Until next time, Butterfli’-s.

How You’re Secretly Sabotaging Your Makeup Routine

Let’s face it: sometimes we are our own worst enemies when it comes to our morning routine. We set the alarm with just enough time for everything to run smoothly, and then are mystified when the lip liner we applied in our rearview mirror looks less Kylie Jenner and more like Bozo the clown. Why can’t we learn to get out of our own way and set ourselves up for success? Because if there is one thing we can control in our daily lives, it’s the confidence that comes from starting your day with a polished look, despite the spilled coffee or gridlock traffic.

Hold Off on the Humidity

When your head is still up in the clouds, it’s easy to spend a little extra time in the shower, forcing you to rush once you’re out to make up time. Unfortunately, this move is only going to set you back further, because an ultra-steamy bathroom is destined to ruin your makeup before you even begin applying it. Nothing wants to blend, and even worse, nothing will stay put. First rule of thumb: get out of the Amazon. Set up a vanity somewhere with good natural light and watch your makeup go from a sweaty mess to a sexy success.

Mellow out the Mascara

The most common mistake women make when doing their makeup is over-applying mascara. It’s a common misconception that more means larger lashes, which is simply not the case. Celebrity makeup artist and Butterfli Me beauty director Dusty Starks says, "we all want our lashes to look long and thick but two coats is all you need. Mascara dries pretty quickly so when you apply a coat and then a second coat, it's already drying in between. If you keep putting tons of mascara on, coat after coat, it's just going to get clumpy and make your lashes look spidery." Starks recommends Delphine Luxury Mascara ($18) for flirty lashes in just two coats. 

Lock in the Lashes 

Adding a little va-va-voom to your lashes is a perfectly respectable way to “fake an awake” on a rough morning, but if applied incorrectly, can become a complete fiasco. "You have to let the glue dry so it can get tacky," says Starks. "Wait that 30 seconds. If you don't the lash won't stick and it can slip all over the place. You'll end up either with glue in your eye or on your lid and it's hard to remove."

Set Your Skin Care 

Like all makeup products, your skin care lotions and potions need time to absorb before you layer any face makeup on top. Patience is key; brush your teeth immediately following your serum or eye cream and eliminate uneven skin or product pilling for perfect, porcelain skin.

Double-Check in Daylight

Doing your makeup in the dark is a one-way ticket to Clownsville, with over-application and sharp, unblended contours giving you away. Don’t leave it to chance- "Who knows what's going to walk out of that room!” says Starks. “Try to find as much natural light as possible, whether it's in your kitchen, bathroom or bedroom.”

Butterfli Me Summer Skin Care Routine

Between the rays you caught lounging poolside and those balmy nights on the town, healthy, radiant, and sun-damage free skin can become a serious challenge when the temperature heats up. Extra blemishes, excess shine or oil, and sunburns can keep you from having your best skin possible. But, whatever summer episodes your epidermis encounters, you can put your best face forward with a simple summer skin care routine. 

Fresh Faced Start 

Removing all makeup, eliminating bacteria, and exfoliating dead skin cells are the baseline steps for clear skin, and all three begin with a deep cleanse. By far the most important part of any skincare regimen, it is especially essential in summer months, when excess sweat and dry skin from sun exposure take their toll, and after-hours celebrations cut into your usual eight hours of beauty sleep. Start by wetting your face, then massage a quarter-sized amount of papaya enzyme cleanser on your nose, forehead, and chin, working outwards. The geranium and cucumber extracts will awaken and refresh dull, tired looking skin. For any stubborn eye makeup, turn to the power of makeup remover with oil to break up the formula and glycerin to gently moisturize delicate skin.

Maven of Moisture

The excess oil you experience in the summer is caused by your body’s attempt to keep your skin hydrated. Beat it to the punch and moisturize with a formula that will absorb deep into your pores, balancing your complexion for seriously sexy skin. As part of your daily routine, we recommend the Daily Moisture Protection moisturizer, due to its Broad Spectrum SPF 15 with protection against UVA and UVB exposure. For those who want a little brightening as well, you can always add Brightening Day Protection moisturizer for that extra glow.

Sun exposure is the number one culprit of dry skin, the most obvious application for moisturizer. For the super-scaly among us, you need to step it up with deep nourishment, in the form of Vitamins A, C and E in our Hydrating Cream Extreme moisturizer. This formula is ultra rich, and if applied at night, will leave your skin baby-soft and dewy by morning! Apply a dime-sized portion of either moisturizing option, massaging in small circles around the perimeter of your face and neck. Allow moisturizer to absorb for 5-10 minutes before finishing with serum, primer, and makeup.

Lock in the Lovely

In the same way that BB and CC creams have exploded in the makeup scene over the past few years, the next hot item is a multi-tasker that delivers jaw-dropping results: introducing, the Skin Transforming Serum. Give your skin a kick-start by improving its radiance, correcting dark spots and discoloration, minimizing pores, and creating an airbrushed effect with soft focus diffusers. It’s a do-it-all product that allows you to apply less foundation by eliminating imperfections before doing your makeup.

The ultimate benefit of healthy summer skin? Reduced aging effects, meaning you’re not just taking care of your skin for the present, but giving it the nourishment it needs for many seasons to come. Don’t let sunburn, clogged pores, or itchy dry skin take away from that sassy suntan, and set the stage for stunning makeup all summer long!

Until next time, Butterflis.