New Fall Looks

From Rome to Rio to Mozambique, our looks are inspired by vibrant, international cities with their own unique styles and culture! We’ve loved taking you around the world with these stunning makeup looks, featuring everything from bold, bright lips in the Hong Kong look to the no-fuss sunkissed style of Kauai! Still, it came to our attention that we were neglecting the beauty in our own backyard: sunny California! This fall, we’re excited to announce a few new additions in honor of the Golden State: Hollywood, Napa, and Newport! 


Become the star of your own big screen with the Hollywood look, makeup that captures red carpet style but still appears effortless. To achieve skin is glowing, yet matte, mix our illuminating lotion with hi-def foundation and applying with a beauty blender for flawless coverage. For the eyes, this look features shimmery gold on the lid, and a true, warm bronze blended into the crease. The lower waterline is defined with the bronze eyeliner (we love Copperized gel pencil), while the top lash line is defined with liquid eyeliner in Onyx. Top it off with lush mink lashes, a gentle contour into the hollows of your cheekbones, and peachy-nude lip for a look that would make Marilyn herself glow with envy.


Capturing the romance and rustic nature of California’s wine-growing region, the Napa look is an elegant, everyday style with flirtatious elements: exactly how we’d describe ourselves after a glass (or two) of vino! Start with dewy, fresh skin prepped by our skin transforming serum. Then, apply mineral liquid powder foundation for a soft, diffused finish. Lightly flush cheeks with cream blush, and apply highlighter with pearl undertones to cheekbones, bridge of nose, Cupid’s bow, and the cleft of your chin. Next, apply a champagne eyeshadow on the lid and a rust accent shade to your crease. Line both upper and lower lashlines with copper gel pencil and softly smudge. Finish with fluttery false lashes and a raspberry lip! We love the combo of Berry lipliner and Intoxicate


High class on the high seas! A beautiful blend of blues paired with a complimentary peach pout exemplifies Newport style. This look features Delish, a sweet matte peach tone on the lid, an aqua shade called Baby Blues blended into the corners and the lower crease, and Navy into the outer corner and crease (insert link- ). Black liquid liner defines the eye, with navy shadow smudged below the lower lashline. Keep cheeks fairly bare with just a sweep of bronzer and finish the look with tawny pink- we swear by Shrimp.

Until next time, Social Butterfli'-s. 

How to Rock a Bold Lip Fall

Pucker up, pretties: it’s time to learn how to rock a bold lip! If you’ve been eyeing the vibrant, mood-lifting shades of fall that have splashed the runways this season. No need to be intimidated by those shiny tubes; we’ve got your top three tips (and a few sultry shades suggestions) that will leave you looking anything but basic.

Prep Your Pout

In order for your favorite spicy shade to show through to its fullest potential, you should first prep your pout by exfoliating. Slough off dead skin for smooth canvas using an exfoliating scrub of sugar and coconut oil. Voila! Baby smooth lips that are ready for their close-up.

Plump the Pucker

That just bitten look of lips is timelessly alluring, and can be achieved with one simple step: a plump. To add volume and hydration that will heal the dreaded crack of parched lips, simply apply a deeply nourishing balm- we love the pure Vitamin E in Delphine Cosmetics Hydrating Lip Balm.

Smile Between the Lines

The key to keeping a bold lip looking polished and in place is by first defining the shape of your lips. To keep lipstick from sliding, pick a lip pencil within one or two shades of your lipstick to create a barrier. Then, with short, soft strokes begin outlining the very edge of your upper lip, starting with your Cupid’s Bow and working outwards. Repeat the same process on your lower lip.

Bright is Bold….Berry is Beautiful

Bold lips don’t have to say “I took a risk.” In fact, while eye-catching and colorful, the right bold lip shade should be an accent to your ensemble, not the focus. The two biggest factors to consider are skin tone and wardrobe; warmer shades (pinks, oranges) pair better with cooler undertones, while cooler colors (berries, browns) look especially lovely against olive or caramel skin.

With fall’s more muted, natural shades and textures, you can afford to add some excitement to your makeup. A vibrant fuchsia like Intoxicate or Just Out, a gorgeous red-orange, can be a playful way to incorporate a pop of color into your favorite LBD.

Still, the berry lip is no doubt the hottest for Fall 2015. This color goes well with every skin tone and gives off a combined vibe of sophistication and edge! Our personal favorite berry lipstick is Sizzle, lined with Raisin lipliner- perfection! 

Until next time, Social Butterfli’-s.

Mastering the No-Makeup Makeup Look

Now don’t get us wrong, a dramatic eye or an expertly crafted contour can bring us to our knees when we’re looking for full-on fashion magazine glamour. But lately the style that has totally taken over our Instagram feed is the “no-makeup makeup look,” a phenomenon that showcases just how awesome cosmetics can be for enhancing true natural beauty. For most women, the difficulty lies in their face makeup; how to wear foundation, blush, bronzer, and highlighter without it looking too heavy? Our Beauty Director Dusty Starks is an expert at creating glowing, goddess-like skin that will make posting a #nofilter photo a no-brainer!


The first step to a fresh-face is with your skincare. Starks recommends exfoliating twice a week to maintain a natural glow. However, "You don't want to over-exfoliate because that can backfire on you. Sometimes when you over-exfoliate you strip the pH balance from your skin and it makes your skin splotchy, leaving these little dry patch areas." Starks recommends an Exfoliating Enzyme Scrub and warns against using exfoliators that contain synthetic beads, as those can break and actually scratch the surface of your skin.

Next, because you won’t be wearing any powder, it’s important to stop oil and shine in its tracks! Starks instructs applying a mattifier to the T-zone, like our UltiMatte T-Zone Mattifier. "Dewy can turn into greasy if you start layering on a moisturizer, a primer, and a serum," she says. "This step is important because it will be used in the T-zone area where you don’t really want to illuminate your skin."

Forget foundation? No way! For this look, the objective is “your skin, but better.” Opt for a lightweight formula, such as our BB cream. "It’s like a tinted moisturizer giving natural coverage that your skin will shine through,” notes Starks. “You don’t want to camouflage your face. If you’re using something that’s too matte it’s going to go against what you’re trying to create, ultimately. This evens the skin tone, it primes and it’s oil-free." Apply the BB cream all over the face and down the jawline using a dampened Beauty Blender for the application. “It's great around the eye area if you have any discoloration, which most of us do," she encourages. "So it works as a concealer as well."

Now it’s time to go for the glow! Starks uses our illuminating lotion in Movie Star for added radiance. "There’s no sparkle or glitter in it," she says. "I like to add it to just the high points of your face where the light naturally hits you - so on the cheekbones, the bridge of your nose, below the brow bone, and you can do it on the cupid’s bow, which is really pretty.”

Finally, fill in your cheeks with a cream formula that will blend easily and give you an effortless flush. Bonus: it can double as a wash for color for lips. Brilliant!

Until next time, Social Butterfli’-s.

How to Make Your Makeup Last

Here at Butterfli Me, our top criteria for choosing our friends is the same as choosing our makeup: they both need to be reliable. If foundation decides to slide off midway through the day or lipstick leaves before lunch, it’s time to rethink your routine! Sometimes, all it takes are a few tweaks to achieve the results you’re looking for. Never fear, busy Butterfli’-s! We’ve got the top five tips to help make your makeup last.

Multi-task with Moisturizer

 Even if you fall on the naturally oilier side, we can’t stress enough how important daily moisturizer is for your skin, both for its overall health AND its ability to provide staying power for your makeup. When skin is dehydrated, makeup is absorbed into your pores, leading to breakouts and a lack of coverage. Moisturize daily to create an even surface for your foundation to sit on top of instead of sink in to. 

Prime All Parts Possible

 Primers have been all over the beauty scene for the past couple of years, and for good reason: they help you make the most of the makeup you already own! Furthermore, this powerhouse product has begun to evolve, leading to a new generation of specialty primers. We use both our Retexturizing Face Primer and Shadow Base for our event-look makeup to ensure nothing fades or creases.

Win with Waterproof

Smudged makeup is only cute when it’s done on purpose, and unfortunately, most mascaras have a habit of running and/or smudging without the green light. To combat this problem, we recommend using waterproof formulas. This way, the natural moisture of your eyes won’t cause the formula to dilute and run, keeping your eyes clearly defined without fear of raccoon-hood.

Staying Power of Stains

Cheek and lip stains can often look incredibly natural while still providing powerful pigment that lasts! This best-of-both-worlds product is a staple for girls on the go. It can do double duty for both cheeks and lips, AND keeps a subtle flush in your complexion, no matter how many meetings you have scheduled.

Set It and Forget It

If you’ve ever seen an artist finishing a sketch, you’d know how they preserve the amazing work they’ve accomplished: with a glossy spray to set the medium in place. So now we ask: why should your makeup be any different? Setting everything in place with a translucent powder or makeup setting spray helps to diffuse any harsh lines or unblended product, and ultimately, locks all your artistry into place.

Until next time, Social Butterfli’-s.

Fall Skin Care Routine

 As seasons transition, the sudden change from warm, balmy weather to crisp, dry days can leave your skin feeling parched and patchy, not the baby-bottom soft cheeks you want to cozy up with. Fight back against frightful fall weather with an updated skin care regimen that targets all your worst cold-weather woes.


Covet The Cream

Even with dry skin, a daily cleanser is necessary to keep your complexion looking its best. Instead of worsening your woes with a harsh product, try a cream-based formula. Our gel cream cleanser is top notch at removing dirt, oil, and makeup without stripping away your skins natural moisture.

 Daily Dose of Moisture

The best defense against the dry air and wind exposure that accompanies fall activities is a daily moisturizer. When applied after cleansing, a moisturizer not only leaves your skin more radiant, but also acts as a barrier between any free radicals or sun exposure that lead to skin damage. Lightweight, formulated with Vitamins E & C, and broad spectrum UVA/UVB protection, Daily Moisture Protection is our pick for best daily moisturizer.

 Embrace the Emollience

When a daily moisturizer simply won’t do the job, step aside and embrace the emollience of Hydrating Cream Extreme. This ultra-hydrating cream was designed to absorb deep into pores while you sleep, soothing and softening your skin with antioxidant vitamins. Its luxurious feel will leave you looking forward to your nightly routine long before quitting time.

                                                                                                                                           Upgrade Your Under-Eyes

For an extra little oomph in your skin care routine, we recommend an eye cream. It may seem like an unnecessary step, but taking extra care of the delicate skin around your eyes is the absolute best way to keep your skin looking young and healthy. Best of all, our Transforming Eye Cream firms and tones your under-eyes, preventing the dreaded concealer crease.

Until next time, Social Butterfli’-s!

Halloween Makeup: Ghoulish Gals & Their Little Monsters

The pumpkin spice latte is back, boots are once again in the wardrobe rotation, and the morning air is suddenly crisp and cool. Fall is officially here! Before you know it, it will be Halloween, and you’ll be scrambling for a costume that’s cute, comfortable, and most importantly, cost-effective. Who wants to spend money on clothing or accessories you’ll rarely (if ever) wear again? This spooky season, let us get you dressed up in the best way we know how: with mind-blowing makeup for all our ghoulish gals (and guys!) 

Frisky Felines

Ok, so maybe you won’t get points for originality, but dressing as one of your favorite feline species for Halloween is both simple and sexy - two of our favorite adjectives! This is a costume that was MADE to be thrown together on the fly, which explains why it’s so common. Still, that doesn’t mean it has to be boring! Skip the ‘scary black cat,’ and go for something a little more exotic, like a leopard or cheetah. We love recreating their gorgeous patterns! We also sculpt your features, giving you true cat eyes and a short, narrow nose to complete the look. Ears are available for purchase, but beware: they don’t come with nine lives!

Skull Sister

Dia de los Muertos is a Mexican tradition to honor the dead, and also the inspiration for some of the most intricate and beautiful makeup designs in the world! To celebrate the occasion, many people paint their faces to resemble the ornate skulls used to adorn the headstones of lost loved ones, with vibrant colors and intricate design. Our interpretation would emphasize the eyes, nose, and mouth, leaving the white face paint as an option for those who want to look truly authentic. 

Delicate Deer

Our pick for the most popular makeup look of 2015 is the delicate deer, a fun and gorgeous twist on a typical animal costume. Focused primarily on the eyes and brows, our artists use a warm, rust-colored shadow to mimic the color of a deer’s fur, then use white as the accent color to create spots and depth to the nose. The finishing touch is thick graphic liner used to define the eyes, which look twice their size. Talk about doe-eyed! 

Posh Pocahontas

This native-inspired makeup look is about as universal as it gets; an entire family could rock this and everyone would look fabulous. Totally customizable in terms of the color palette, this look is similar to the Delicate Deer in that it requires only the areas normally covered by a mask (eyes, brows, cheekbones) to create the effect. Once a base color is established, accent markings are added in either white or black to create contrast.

Hopefully by now the wheels are turning, and your haute Halloween look is starting to form behind your eyes… but what about the rest of your crew? For the moms, girlfriends, and type-A friends among us, we’ve got some good news for your group costumes; our Halloween makeup looks can be re-imagined on everyone, with plenty more ideas on our Pinterest board! Man or woman, young or old, sweet or scary: the options are endless! Don’t end up in your pajamas eating candy. Let us put a little makeup magic in your Halloween! 

Until next time, Social Butterfli’-s.

September 15, 2015

beauty › eye makeup › eyes › palette ›

How to Choose The Right Shades for Your Eye Color

Like a closet full of clothes or a wall of polish at the nail salon, picking the right shades of eye shadow for the look you want to achieve can be overwhelming. Many of us stick to what we know; we learn to create a staple look, and then find ourselves wearing the same makeup day in and day out. We’re here to encourage you to shake up that routine, but in a way that works for you: by finding the right palette for your eye color. Once you understand what shades naturally enhance your complexion and features, you can start to build your repertoire and take your boring old sweep of gold and black smudged eyeliner to the next level. Plus, since this method is not based on trends, picking the right shades to complement your eye color will give you classic looks you’ll be rocking till the wrinkles show.


Blue Eyed Babes

When picking the best shades for blue eyes (or any eye color, for that matter), you should start by looking at a color wheel. Find the opposite of your eye color, and voilà, instant contrast that is stunning next to crystal blue gems. For blue eyes, the complementary colors are shimmery bronze browns, rich purples, light blues, and neutral smoky eyes with light gray. Want to spice it up even further? To really make your blue eyes blaze, line with an orange or terra cotta eyeliner. Orange is the color directly across from blue, making them contrast colors and an amazing duo on your lids!


Green Eyed Girls

One word: purple. Violet and amethyst tones are ideal for green eyes, making them pop against any complexion. Whether it’s a smoky eye, graphic liner, or just a cool wash of color across your eyelids, rich purple shades will leave your green eyes looking radiant. In the same color family, we also love steel grays and charcoals, warm and pinky peaches, and tone-on-tone olive greens.

Hazel Honeys

While we don’t specifically offer looks tailored to hazel eyes, it’s because you versatile ladies have your pick of many different color combos that work with brown and green eyes, since hazel is a mix of the two! For a neutral look that works on just about anyone, we recommend a daytime version of a smoky eye, very similar to our Kauai look. To recreate at home, swipe peach pink shadow on your lid, shimmery bronze blended into your crease, and a dark, chocolate brown swipe of smudged eyeliner on top and bottom eye lines.

Brown Bombshells

With eyes so gorgeous, of course you have your own theme song! Brown-eyed girls, prepare to make your peepers the star of the show with highly pigmented cobalt blue (again, the complimentary color on the color wheel), effortlessly executed in the Miami look. We also love navy, especially as a liner, functioning like an accent color for the overall eye palette. Lastly, we can’t forget gold shadow as a staple in any makeup look for brown eyes. The gorgeous metallic brings out beautiful gold undertones in just about any shade of brown.

Until next time, Social Butterfli’-s.

Skin Transforming Serum

If you asked ten women to describe their skincare routine, you’d likely get ten different answers, depending on their age, skin type, and time allowance (I’m looking at you, ladies-applying-mascara-in-your-rearview!). Some swear by daily moisturizing, while others rely on a clarifying toner or regular exfoliation. No matter your preferences, we’d like to introduce you to the one-size-fits-all product that is guaranteed to improve every complexion: Skin Transforming Serum

Revel in the Radiance

One of the things we love most about a serum is the natural vitality it can bring to dull, tired skin. Long night out on the town? Skip the heavy under eye concealer and let your serum bring your skin back to life. It will look more natural and conserve product: a true win-win situation!

Smooth As Silk

Rough, patchy, or uneven skin is a problem we encounter a lot in Southern California, due to our constant exposure to the sun. This can make even the most regimented amateur aesthetician look cakey or dry when she applies her foundation. A good serum will smooth your skin’s texture, leaving it even and absorbent to any makeup you apply.

Play Down Pores

Oversized pores are another dead giveaway that your skin could use some TLC. What’s worse is that the makeup you apply to enhance your skin can look unnatural and uneven when pores are open and enlarged. Serums minimize the appearance of pores, giving your skin the tight, healthy look you had as a child. Can you say baby’s bottom? 

Airbrushed and Angelic

Lastly, our serum is formulated with soft focus diffusers, meaning they contain a silicone-based ingredient that accomplishes the equivalent of airbrushing! It gives the look of a gorgeous magazine editorial, with minimal definition and a light, airy finish. This reduces streaking and stops any face makeup from settling into lines, pores, or creases, which makes you look older. Let’s face it; we all deserve to look like Gisele once in a while!

Until next time, Social Buttefli’-s.

How to Clean Your Makeup Brushes

When it comes to maintaining beauty supplies, a lot of women will simply replace their brushes and sponges before taking the time to properly clean and sanitize the ones they already own. It might seem like a simpler solution, but wasting the money and materials is just plain silly. You wouldn’t sell your Mercedes because it needed an oil change, right? The same rule applies to your best brushes! Quality makeup brushes can get a little pricey, but they are tools you use on your face every single day! Fall in love with your brushes and protect your investment by treating them with TLC; we promise you’ll be glad you did! 

What you need:

Dirty makeup brushes

Lukewarm water

Shampoo (the gentler the better, we like any kind of baby shampoo)

Small bowl

Cloth or towel


  1. Begin by running your brushes under a gentle stream of lukewarm water with the handle side up! The water should totally saturate the bristles, which may require you to manipulate the brush slightly to allow the water to reach the center.
  1. Fill a small bowl halfway with water and add a dime-sized amount of shampoo. Swirl your brushes in the soapy mixture, creating lather. You can also use the palm of your hand to help lift the product off the bristles.
  1. Rinse the brushes (again, handle side up) in your sink using lukewarm water. Continue to repeat steps 2 and 3 until you can no longer see any residue on your brushes and the water rinses off clear.
  1. Using a cloth or towel, gently press the bristles of each brush against the fabric to absorb the water. Shape the brush evenly around all sides, carefully avoiding bending or kinking any sections of your brushes, as they will dry in the shape that you mold them! 
  1. Lay them flat to dry on a clean cloth or towel.

When all is said and done, they should take anywhere from 4-6 hours to fully dry. We recommend repeating this process every month to extend the life of your brushes!

Until next time, Social Butterfli'-s. 

The Hottest Fall Makeup Trends

As much as we love summer for its longer days and warm nights, fall is a time when makeup can truly shine. Here in Southern California, we still rock a golden glow into the autumn months; only now we get to drop the “au naturale” beach look in favor of more sultry shades and polished glamour. This fall, get ready for jewel tones, layers of lashes, airbrushed skin, and berry lips!

Diffused and Drop-Dead Gorgeous

First things first: soft, diffused skin is IN. Say goodbye to a heavily defined contour, and hello to blended definition with a wash of color! Our newest contour palette makes this effect easy; it's a lighter take on the original. For cheeks, a matte carnation blush looks natural and compliments the rest of the fall palette. Get the look by applying your foundation with a beauty blender. Trust us, the hype is real. This magic sponge makes achieving an airbrushed finish so easy, and it will save you from any blending woes!

To use: saturate the sponge with water, and then squeeze out the excess so it’s only slightly damp. Coat the rounded end with product before lightly tapping the sponge across your skin for a “stippled” effect. Use the pointed end to apply product beneath your eyes, in the corners of your nose, and across your upper lip with the same tapping motion. Voila, a flawless face!

Rich, Royal Hues

Let it be known: we've fallen hard for jewel tones! For shadows, we love a deep garnet shade that is absolutely stunning against green eyes. Ours is a shimmery crimson called Shock that we love to use as a crease color or blended with peachy (we love Delish) and chocolate brown shades for an earthy take on a traditional smoky eye. For a bolder look, you can incorporate a true, royal blue into your repertoire, either as a subtle swipe of liner or for definition in your crease. Our newest shadow crush is Navy, a shimmery sapphire color that blends seamlessly with Baby Blues, a matte light blue that is simply stunning!

Lastly, don’t forget about your lashes. Soft, fluttery lashes are seriously trending, which means it is time to invest in a good set of faux lashes or extensions for a flirty look. We especially love Dusty’s 100% mink lashes #64 for just the right amount of sex appeal - good for up to 26 wears! 

Luscious Lips

The berry lip is no doubt the hottest for Fall 2015. This color goes well with every skin tone and gives off a combined vibe of sophistication and edge! Also, we shouldn't forget to mention lipliner! Choose a color close to the lipstick shade of choice. It will define & shape your lips and keep your lip color from bleeding. Our personal favorite berry lipstick is Sizzle, lined with Raisin lipliner- perfection! We’re also seeing playful tawny pinks, muted beige nudes & vibrant matte reds. 

With the impending change in seasons, now is the perfect time to switch up your makeup routine. If you’re a creature of habit, adding even one of these trends can make a dramatic difference in your look, making heads turn and people take notice all autumn long!

Until next time, Social Butterfli’-s.